Update: Stimulant-Infused Snacks

After stimulant infused snacking, cosmetics companies are teaming up with food services to unveil food with health supplements

As various food manufacturers are taking up the current stimulant craze covered by us in August Trend: Stimulant-Infused Energy Snacks, cosmetics company Fancl of Japan is connecting the dots between its customer base’s concern about their appearances and their presumed health consciousness by partnering with food manufacturer Itoyakado to create a line of snack foods containing various allegedly healthy additives.

For the full posts check the CScout Japan site:
Supplement-spiked food in Fancl Collaboration Series

Case

Fancl Collaboration Series (Japan)

The Fancl Collaboration Series includes items such as bread, tofu, and sweets with added collagen, kale extract, germinated brown rice, and “twintose” (a Fancl branded supplement made from Chicory root that purportedly aids mineral absorption). These supplements are also used in Fancl’s existing beauty and healthcare products, and are recognized components of the Fancl name.

Trend Impact
While the health benefits that these Fancl supplements add to processed food may be dubious at best, the company (one of the first to cosmetics manufacturers in Japan to stress “all natural” and “organic”) has hit on an intriguing marketing tactic — at very least, consumers who trust the Fancl brand name have snack food options that at least have the image of being healthier.

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