Subscribe
Trend: Single Product Pop-Up Stores
Written By Michael Keferl on Monday, November 17, 2008 at 8:47 PM | In Japan, Lifestyle, Marketing Please Comment
McDonald’s builds hype with pop-up shops exclusively selling one of the fast-food chain’s most famous sandwiches
It seems like McDonalds is taking the viral food retailing trend pushed by Krispy Kreme and Burger King to another level. They’ve now opened two exclusive Quarter Pounder Shops in Shibuya and Omotesando that are completely devoid of any McDonalds branding.
For more information, check our posting on the CScout Japan blog
Rate this post:
 |
|
|
|
 |
