Trend: Innovative iPhone Apps - Part 1

The launch of the iPhone App store this summer has offered a number of innovative applications to become available for people to enhance their mobile experience.

The iPhone took the mobile world by storm and within one year has resulted in the mobile ecosystem to be turned on it’s head. Apple’s iPhone App Store for the first time offered a portal for mobile phone users to install fun or functional applications on their iPhones. Yet, most of us really just follow the App Store offering in their native market. At CScout we will start a regular blog column to feature innovative apps from App Stores around the world.

Part 1 - November 2008: Brazilian Golmobile fuel efficiency calculator

A customized program for the iPhone and the iPod Touch allows users to save money at the pump by choosing the most optimal mix of gasoline and alcohol for their flex fuel vehicles

A recently-launched program has already become the most downloaded one at Brazil’s Apple store. BrasilFlex was developed by GolMobile and is meant to direct the user’s optimal mix of gasoline and alcohol based on previously-entered engine fuel consumption figures. Upon arrival at the pump, the user inputs the current price of alcohol and gasoline and receives in turn the best cost-benefit mix of each.

Trend potential

In Brazil where most programs are entertainment-based, more functional programs that help in day-to-day situations could represent strong opportunities for growth moving forward.

Check back soon for more updates on iPhone Apps.

Rate this post:

current rating: 2.5