Trend: Perkier Packaging

Consumer packaged goods makers enhance product designs with practical twists.

Always on the lookout for new ways to interest customers, packaging designers have found ways to enhance the pack’s contents, by using it to chill or make its contents more flavorful. No longer competing on aesthetics along, the new designs give customers a practical reason to opt for the packaging.

Cases

Fruit Stickles

Trying to help customers find new ways of getting their five a day in a less monotonous way, Fruit Stickles are skewers infused with a cinnamon or tropical flavor. The company has refrained from adding sugar to its recipe to attract a health-conscious customer base.

Robero Cavalli for Coca Cola Light

Enhancing its contents in a fashion sense rather than a functional one, these limited edition Roberto Cavalli designs have been commissioned by Coca Cola Light (Diet Coke). 100,000 bottles of each animal print will be released, bringing a sense of exclusivity, fashion and collectability to a readily available commodity.

Burn Energy Drink

Coke’s Burn Energy Drink, currently available in Europe, offers a can with a unique re-sealable top. A plastic cover can be twisted into place, with a design that is based upon the packaging of salt and other spices. With new energy drinks being constantly introduced, Coca Cola is adding special packing features to separate themselves from competitors.

Kyo No Matcha
With “fresh” and “local” being key words for food products these days, manufacturers of pre-packaged items are seeking ways to change the image of their traditionally less than healthy goods. While bottled green tea might be one of the already acceptable convenience store products, CIC Co. goes the extra mile with its Kyo no Matcha. With a twist of the air-tight cap, 1.4 grams of traditional Kyoto matcha (high-grade green tea) is released into the mineral water below, creating a serving of fresh (yet instant) tea with no added chemicals or preservatives. At ¥5,280 ($52) for a case of 24, Kyo no Matcha is nearly twice the price of regular bottled teas, but certainly within the acceptable range for products billed as healthy and natural.

Trend Impact
These products may not revolutionize the food industry, but they could inspire new approaches to packaging, putting the customer in control of the final stage of preparation before the product is consumed. It’s also possible this trend could inspire food wraps infused with certain flavors or cling film that absorbs certain unpleasant odors or bacteria.

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