Trend: Crowdsourced Fashion Models


Written By Rebecca Milner on Thursday, September 11, 2008 at 8:00 PM | In Japan, Lifestyle, Marketing

Girls Walker has announced the beginning of the search for the next Miss Tokyo Girls Collection, the finale event for the now famous biannual real fashion festival. This is the ultimate opportunity for a would-be reader model, not only to grace the pages of one’s favorite magazine, but to actually join the stage with top teen fashion icons.

Unlike traditional pageants, where the winner is selected by a panel of expert judges, Miss TGC is eventually chosen from a panel of peers: the girls in the audience who can vote with their mobile phones.

For the original post and the latest reviews of other Japanese trends please visit our CScout Japanese blog.

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