Trend: Cup Noodles go Green

Popular instant snack gets eco-friendly in Japan.

Nissin, maker of the classic Cup Noodle instant ramen that has helped keep students in beer money for a few decades, has now begun a campaign to modernize in an ECO-friendly way. Gone are the old polystyrene cups, and in are the paper cups that have been dominating the low-calorie instant ramen market as of late.

Nissin has already been producing it’s Eco Cup refills for some time now, but this doesn’t seem to have caught on well with consumers who prefer a cup with their Cup Noodles.

For the original post and other Japanese trends please visit our CScout Japan blog.

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