Trend: Customized Chocolates

Our prolific team in Tokyo found a novel and yummy trend of customized chocolates offered online in Japan . Chocolate maker Tirol may be expanding into drinks, but that doesn’t mean they’ve neglected expanding on their core business of tiny chocolates next to cash registers. This time they’ve mixed the classic schoolgirl hobby of purikura with their ubiquitous chocolates by allowing online customization and ordering with a simple interface provided by MacStyle.

The website DecoCho (Decoration Chocolate) allows users to upload up to three pictures, customize them in a digital purikura-esque fashion, and then have the results printed up on Tirol chocolate wrappers to be be delivered within 2-3 weeks.

The user-friendly interface makes creating the pictures a snap with drag-and-drop, and at about $20 for the entire process the chocolates are reasonably priced. Easy digital customization of items is a big emerging trend in Japan, starting with mobile phones and moving toward cars and even everyday objects.

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