Update: Video-Sharing and Search

Video-sharing and search sites are reaching a record number of users.

We have reported as far back as May 2005 on the innovations happening in Internet TV both affecting brands and users - from Video Blogging to Brand-TV-Channels, Lonely Girl, Video Portal Marketing , Interactive Video Search, and most recently how Hip-Hop goes Video 2.0.

The long-awaited tide of Internet TV finally began to surge in 2007. Superficially understood as the combination of the Internet and television programs, it implies much more in an era of interactive media. It is not about putting TV content on your computer, but rather connecting you to other content, programs, and people.

Like attracts like. As interactive, DIY media proliferates, consumers have more choices, and can find their own niche, as opposed to relying on the old TV monoculture to provide them with entertainment. This can be a boon to advertisers as well, who can more effectively target specific demographics.

Cases:

Truveo is a leading US video search engine website. By the end of 2007, Truveo claimed a yearly 20-fold growth of searchable videos, echoing the popularity of online videos. Now Truveo owns an index of 100 million videos and adds 500 thousand entries to this index on a daily basis. Every month more than 50 million people use Truveo to find the videos they desire. These users are from 15 countries all over the world and usage by people outside USA account up to 75% of the website’s traffic.

Next New Networks is based on the concepts of Web 2.0 and video sharing. Founded in March 2007, it boasts a total click rate of 102,246,637 by the end of December. The aim to create a “video blog community” with members of similar interests forming groups and sharing homemade footage. So far there are 101 such groups on this website.

Revision3
Started in April of 2005, Internet TV network Revision3 has grown to host over 25 million shows and more than 103 million clips. A slew of advertising contracts with top companies such as Sony, Virgin America, and Warner Brothers has helped the company grow. The site targets people ages 18 to 34, and 4 out of 10 of users purchase from their ads sponsors, making the company an easy sell to their ad clients.

Trend Impact:
Internet TV has only started to grow in the year 2007. Users have finally started actively using this new media, and advertisers have come to realize its value in reaching special targeted groups. Though still lagging behind traditional TV in viewership, it can no longer be denied that it is a viable and rapidly growing new means to for brands to reach consumers and consumers to be entertained.

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