News: CScout China - Looking ahead to 2008

Blink and you’ll miss it - these are exciting times in the world’s most populous nation. As China prepares to enter its long-awaited Olympic year, the Chinese economy continues its whirlwind development and Chinese society continues to embrace newfound wealth, individuality and creativity.

With over 500 million mobile phone users, 150 million PC users, 100 million bloggers, 50 million e-consumers and 40 million gamers, numbers from China’s consumer demographic are huge and growing daily. Appreciating the scale of these statistics is one thing, working out how best to connect with and learn from the Chinese consumer requires a little more consideration.

Based in Beijing, the CScout China team has been actively scouting trends since August 2006. For companies already located in China, those seeking to become involved in the Chinese market, or those simply looking to learn about Chinese developments, our trend reporting and trend tours have provided invaluable intelligence, insight and solutions from the ground upwards.

Started in early 2007, the increasingly popular CScout China blog takes a wide-ranging and objective look at the latest developments in China, providing interviews and concise reports on across-the-board trends. Through our extensive network of opinion leaders, experts and business professionals, we keep our finger on the pulse at all times, and our material has appeared on numerous high-profile sites and publications inside and outside of China.

The Chinese year of the pig (2007-8) is nearly over - the year of the rat (2008-9) promises greater change, opportunity and excitement, plus one high-profile sporting event not to be missed. From all the team in Beijing, we wish you a happy holiday period, and look forward to working with you next year.

Rate this post:

current rating: 5.0