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Trend: Social Retailing - Talking Mirror
Written By Josefine Koehn on Saturday, June 23, 2007 at 8:30 PM | In Lifestyle, Marketing, Technology, USA
By mashing up social computing and near-field communication technologies, IconNicholson “Talking Mirrors†helps consumers to choose the right outfit.
Trend description
The interactive mirror by IconNicholson allows consumers to sent their “mirror-image†to their friend’s computers and receive instant feedback. This Social Retailing concept is a cool and unique way to engage the digi-savvy youth audience by moving online. Shoppers can move from online to mobile, interacting through text messaging, IM and email. The paneled interactive mirror provides on the spot feedback, while the shopping experience itself is sent across the Web via live video feed.
Cases:
How it works: After the customer is scanned she can try on virtually any outfit she likes, adding accessories or changing colors. Instead of just asking one friend how the outfit looks, customers now can ask the whole world. The image can be send through any computer and mobile phone – friends or strangers can give their thumbs up or down.
The interaction: At kiosks, shoppers can also see what others have purchased or even purchase items, which are not in stock at the store. The technology in the store also explores the concept of usergenerated content. Via live video feed, customers can see what others are trying on and give them feedback.
The background: One of the key technologies behind Social Retailing(SM, Near Field Communication, also helps retailers to monitor inventory in real time and collect data that provides valuable insight into customer mindsets, behaviors and evolving needs.
Trend Impact
As social networking becomes more important, social retailing will not be only a playful way to shop. Consumers are used to communicate with each other online, they are used to search for consumer reviews and recommend products on certain shopping and recommendation sites. Online and mobile interaction and communication has already become second nature for most consumers.
They will embrace the possibility to extend their virtual life into real time experiences, like shopping.
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Cool!
That’s a great idea, for someone that want to integrate off line shopping with social networks.
Interesting for girls that hate to shop alone, someone love?
But, specialty interesting for husbands that “love” to go shopping with their wifes/partners. Someone really love?
I’ll drop a not about that right now.
Comment by Joao Carlos Caribe — Thursday, June 28, 2007 #