Update: Annotated Spaces – W Hotels & Puma

Annotated Spaces are real world sites connected to virtual or recorded information.

See our previous Trend: Annotated Spaces .

Update:
Puma and W Hotels are using the concept of Annotated Spaces to promote the new Puma collection named TrainAway available at W Hotels online boutique, W Hotels – The Store (see our Trend: Hotel-room boutique).

With the launch of the athletic fashion line, W Hotel and Puma are offering their guests a multi-layered training program including custom-designed jogging maps, pre-loaded iPods featuring indoor and outdoor running guides, a “Bike a la carte Service” and a so-called SWEAT package. The running-guides for the iPods are produced by the audio guide company SoundWalk and, aside from training advice, focus on tourist guide-like information such as history, landmarks and fun facts for the outdoor guides and shopping, restaurant, and nightlife tips for the indoor guides. The maps also feature trivia facts and highlight landmarks, while guiding the enthusiastic guests safely through Central Park, Lincoln Park or Golden Gate Park.

Besides a special room rate, the SWEAT package also includes a jogging map, a fast-drying micro fiber towel, discounts on all Puma TrainAway products at W Hotels The Store, and a complimentary download of Puma’s TrainAway audio guide. The Bike a la carte service will be available with W’s 24-hour concierge and comes with a bike map, a towel and a bottle of water.

W Hotels – The Store

Puma TrainAway

W Hotel

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