Trend: Interactive Online Video

Interactive Online Video makes it possible to search inside online videos and to hyperlink objects, people and everything else shown in the video.

Trend Description:
Interactive TV makes it possible to get bacground information about the product featured in an advertisement or about a certain director or actor. Interactive or reactive online video takes this concept a step further. This will enable the vast archives of online videos to become searchable. Certain moments, segments, objects, people, or any other content of the uploaded segments can be tagged and made interactive. Viewers can search videos by keyword and actually interact with its content.

Cases:

Coull.tv
Coull.tv is a community video sharing web site, similar to YouTube. But users cannot only upload and share their videos, as well as vote and comment on them, they can also search within the video content and interact with objects, people and everything else shown in the any uploaded online film. The “Video Activator Tool” allows members to specify and tag certain parts and contents of their video, making it searchable. That means, viewers can actually search by keywords, define and follow objects within a video and make comments on them. Pictures within a video become clickable like a link on a webpage.

Gotuit - SceneMaker
Unlike YouTube or Coull.tv Gotuit just wants to put professional content online. The digital media company claims to provide a “new class of on-demand video products” which can be delivered to multiple platforms including broadband, mobile and cable. To further enhance the viewing experience Gotuit developed some patented features, which allow the navigation and search of a video scene by scene. Segments and scenes can be chosen from the play list menu. So far the metadata, which makes this advanced navigation possible, is collected by Gotuit staff. With SceneMaker, Gotuit has now made the technology available for the public. According to Gotuit, SceneMaker enables social video tagging, meanong users can tag scenes from inside videos on YouTube, Metacafe and other websites. Users can apply descriptive tags or keywords to any scene, share just certain scenes from a video or embed individual scenes on MySpace sites or personal blogs.

Blinkx
Blinkx is a video search engine, fed by audio and video content from the web and content partnerships. Users can search for content and create personal TV. Blinkx automatically conducts searches based on the content being viewed by each individual user. With blinkx, TV users get linked automatically to news, movie trailers and other video formats on demand. In Video Smart Folders, the blinkx technology automatically updates content based on the users viewing preferences.

Trend Impact:
Interactive online videos will open a whole new way for brands to utilize video blogs and social networking sites like YouTube or Metacafe in order to promote their products. Coull.tv even encourages users to find out more about the certain gadget some celebrity in a video is using. Which lipstick does lonelygirl15 wear? Nothing which cannot be tagged…

Coull.tv

Gotuit

Blinkx

Thanks to Read/Write Web

Rate this post:

current rating: 4.0