Trend: Intensive Spas

The visit to a spa is not just about pampering and massages anymore.

Trend Description
The new spas offer more than massages and facial treatments. Visitors want more than just relaxation, making their spa visit really worthwhile. According to the growing awareness of toxins in our environment, hormones, antibiotics and pesticides in our food, the new intensive spas offer therapies to detox the body mentally or physically. Medical procedures are also on the rise, offering an alternative to conservative medicine; even dentists are combining their services with the relaxing atmosphere of a spa setting. Other spas aim towards networking, socializing or entertaining. Think of the community baths and saunas in ancient Rome. Today it is not only water therapy but also entertainment for the masses, for example in casino spas. There are even lifestyle communities built around an exclusive spa. People are even starting to plan their living situation around spa therapy.

Cases

Medical Spa
As the culture continues to identify more “toxins”, be it in the environment or in our diet, people are looking for ways to check their “toxin-level”, to detox and to continue to live healthy lives. The Leonardi Executive Health Institute (LEHI) offers medical evaluations and solutions for people over 30. Evaluations include complete blood testing and diagnostics for brain function, body composition, bone density, and metabolic rate. The goal is to prevent and reverse degenerative disease in people over 30. After the initial treatment, David Leonardi, M.D., director and founder of LEHI, develops a personalized long-term plan to help patients avoid environmental and lifestyle factors that lead to disease and shorten lifespan, while achieving hormonal balance.

Dental Spa
As health insurance just covers the very basic dental procedures, people will start to look into alternatives for their “healthy smile”. DentaSpa offers holistic dentistry with a breathtaking view over Manhattans Central Park. Holistic dentistry treats dental health problems as one aspect of the overall well-being of the patient. To further take away from the frightening atmosphere of a regular dentists office, DentaSpa offers its patients aroma-therapy and hand and foot massage. Dr. Eda Ellis also substitutes conventional therapies with acupuncture and herbal products. Dietary and nutritional counseling is supposed to encourage long-term oral health.

Networking Spa - Casino Spa
In ancient Rome, philosophers and politicans used to meet in the community bath. Today people network on the golf course. More and more Spas are offering a huge variety of outside activities. For the not-so-health-oriented networker, the Borgata Hotel Casino and Spa might be an alternative. Located in Atlantic City’s marina district, the Borgata combines thrilling entertainment with luxurious relaxation. Spa treatments are aimed toward the guests who stay up all night. There are also packages for couples and singles. Next to the slot-machines, Poker rooms and the five star restaurants, there is also a Pump Room, equipped with all kind of exercise machines.

Real Estate – Community Spa
Our crowded cities, villages and living communities offer less and less access to nature. Either you have to own acres and acres of land or you have to take your family to a public park or hiking trail. Laughlin Ranch offers an alternative. This Spa is included in a lifestyle community situated on 12,000 acres in western Arizona. Members of the custom homes enjoy panoramic views of the Black Mountains, 70 miles of hiking and biking trails, privileged access to the water via a private beach, and a huge variety of outdoor activities, like swimming, waterskiing, fishing, golf, and boating. It is adverrised as being ideal for retirees and families with children.

Mobile Spa
Some people won’t be able to travel, due to either lack of time or of money. Therefore Arizona Mobile Spa provides services directly to clients at home, at the office, or in a hotel suite. Arizona Mobile works via a network of spa professionals. The mobile spa service offers packages for groups of four and up. Some options are spa parties, corporate events, corporate chair massages, wedding parties, bridal parties, and bachelorette parties. Ideal for relaxation, networking, socializing and starting a healthy livestyle on the spot.

Trend Impact
Of course, people will still expect some luxurious pampering at their spa visit, but the individual pampering will become more a “side effect”. People will start to combine medical necessities or dental treatment, which might not be covered by their health insurance, with a spa visit. And why should people not look for a beautiful location, like India or Bangkok, where these procedures might be offered for a fraction of the cost charged in the US? Medical tourism is one of the future trends predicted by Spa Finder. Another one is the growth of spa residences, not only as an option for retirement but also as an alternative for young families with children who are looking for an active, healthful and communal environment.

Links
Leonardi Executive Health Institute

Dental Spa

The Borgata – Casino Spa

Laughlin Ranch

Thank you to Spa Finder

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