News: Scouting for Hot Trends

In the current issue of the magazine “IDS Scheer Inside” by IDS Scheer was published an interview with Monty C. M. Metzger about the challenges as a TrendScout at CScout.

Scouting for Hot Trends

Monty C. M. Metzger, Managing Director of the CScout Trend Consultancy in Germany, about the art of spotting global trends and translating them into new business opportunities.

Future foresight is essential for every company. It is a strategic question to decide if you want to be first mover, fast follower or even a late follower. The German team of the international CScout Trendconsultancy with its headquarter in New York and further offices in Tokio and Beijing is working closely with their customers to keep them on the pulse. We wanted to know from Monty C. M. Metzger why his customers trust in CScout to stay “Ahead of Time”.

The whole article can be downloaded here - German Version ONLY:
Artikel: IDS Scheer Inside - Heißen Trends auf der Spur (PDF Version, 5,2 MB)

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