Trend: Bizarre Billboards

In a world of digital advertisement analog billboards are creating a stir.

Trend Description:
The days of the flat billboard are over. In recent years billboards have become multidimensional, showing characters, buildings, cars and even whole rooms (Absolut or Calvin Klein hanging down from buildings in Manhattan. But now marketers are becoming more creative, incorporating the billboards directly into the environment. In fact, the billboards add to the ambience of the space the consumer moves through. They are part of the reality the consumer feels and experiences instead of just something additional to look at.

Check out the blog Billboardom that features an amazing collection of billboards in all kind of sizes.

Cases

Lego
With a billboard making a whole building look like it was built of LEGO blocks, the toy-manufacturer won the Cannes Lions Grand Prix. Other campaigns include giant Lego blocks, put into a certain environment. In Santiago, Chile, for example, the add agency used cranes to hang the huge Legos.

Lee Jeans
To promote the opening of a new LEE store, the jeans manufacturer started a guerilla street campaign, taking over the whole city. LEE Jeans were hanging from power lines over streets and covered parking meters. Manholes were painted with “LEE“ and bar coded stickers were handed out as coupons for use at retail locations.

Adidas
For the Soccer World Cup in Germany, Adidas created a huge overpass billboard at the Munich airport. Featuring goalkeeper Oliver Kahn, the board stretched over a multilane road showing consumers the biggest ball they would see during the World Cup.

Rox Energy Drink

These promo pieces for the energy drink Rox were given out to train commuters.

HBO

HBO marketeted the start of its NY mafia show “The Sopranos“ in Russia with an arm sticking out of cabs.

Trend Impact:
The new billboard campaigns show once again, that advertisements can be a lot of fun. Consumers feel engaged as ads become less of a nuisance and more a part of the daily environment they can respond to with a laugh.

Billboardom

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