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Trend: Hollywood scouts online
Written By Josefine Koehn on Saturday, August 5, 2006 at 7:18 PM | In Lifestyle, USA Please Comment
The leading social networking Site “MySpace†and the video sharing Site “YouTube†are starting to draw interest from Hollywood.
Trend Description:
See our previous trend descriptions about MySpacee and YouTube. As the social networking and video sharing site gain more and more users, the film industry doesn’t want to miss out. Talent Scouts are looking for inspiration and ideas online. Especially for comedy, parodies, satires and stand-up acts the Internet has become an important medium, mainly because surfer like to watch funny little bits.
Cases:
MySpace: The Movie
With “MySpace: The Movieâ€, an 11 minute long parody of the social-networking site and its users, the 21-year-old David Lehre has landed a hit. With millions of hits since it first appeared on the video-sharing website “YouTube†on January 31st 2006, “MySpace: The Movie†was the ticket for Lehre into big business, the “old mediaâ€-world of TV and movies. He signed a contract with FOX to produce a sketch-oriented TV show, featuring his friends who also played in his super low budget creation “MySpace: The Movieâ€.
Brooke Brodack
Brooke Brodack is a 20-year-old receptionist from Holden, Massachusetts, who earned a huge following with her little comedic video diaries, comic shorts and music parodies on YouTube. Her most famous video is a parody of the earlier internet phenomenon, Numa Numa by Gary Brolsma, has had over 2 million views and earned her a production deal with Carson Daly, host of a late night show on NBC.
Andy Milonakis
One of the more common examples is Andi Milonakis, whose embarrassingly funny dance-video soon made its global round from inbox to inbox. MTV signed the – now 20 year old – kid for his own show, simply called the Andy Milonakis show. Milonakis also played in a variety of TV show episodes and will be seen in the following movies to be released in 2007: Parental Guidance Suggested, Killer Pad, and Wieners.
Trend Impact:
Time will show if the above examples will be successful enough, that the internet will become the new tool to break into the industry. Many others will surely be encouraged to use YouTube or MySpace to get their foot into the media business. More funny and great comedy is to be expected online, especially one which makes the medium its subject. The film industry has to watch out.
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