Trend: Art and Advertising

How art and advertising influence each other.

Trend Description:
Advertisment is a creative industry. Yet, there are always artists which don’t want to sell out to the commercialism of marketing by having their creativity misused for a corporations’ purpose. Increasingly art and advertising are inspiring each other, building on each other and making use of each others financial / creative resources. Some artists are willing to contribute their work and ideas just for the money, but more and more, there is a common idea, a common concept, which even might be critical towards commercialism and current social structures. The advertisment industry makes art possible, and art makes advertisements better, more exciting.

Cases:

Visa: “Life Takes Expression”
Visa has started interacting with street artists. Based on the “Life Takes Visa” campaign, the credit card company now asks young artists to contribute to their “Life Takes Expression” show. First Visa hired the artist Trish Grantham to creat a giant graffiti wall mural quoting the motto “Life Takes Expression”. Under the mural Visa will display other pieces of art in the form of furniture, fashion, sculpture and more graffiti.

PublicAdCampaign
The PublicAdCampaign gallery features all kinds outdoor advertising structurs the New York artist Jordan Seller could get his hands on. With this project Seller wants to “reclaim public advertising space form commercial forces.” In a statement, he said: “New York City’s public environment is a carnival of commercial influences and private concerns. Each step brings new desires and unwanted needs. By replacing public advertising with artwork, PublicAdCampaign temporarily alleviates a fraction of this burden while attempting to cultivate more personal interactions between public individuals.”

Adidas World Cup Fresco
The Adidas World Cup Fresco shows, that corporations don’t alway have to use subcultur and underground art to create cool campaigns. With a fresco-style painting on the ceiling of the main train station in Cologne Adidas can be sure to impress not only soccer fans. Although we heard someone call the fresco the “Sistine Chapel of advertising”, it mainly features soccer players and balls in different sizes, no saints and angels.

Trend Impact:
We have started to see more ad-campaigns which use art in one form or the other to create buzz and creatively win the attention of consumers. The advertisement industries will always be commercial, and many artists might be critical of that, but it is hard to deny, that many of these innovative projects bring more art into the world – and in turn will inspire more anti-advertisement art-projects.

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