Adopt a German

Puma Launches World Cup Blogs

Trend Description:

Puma’s involvement with this year’s World Cup is further testament to deliver a dual proposition of both performance and lifestyle. Not only have they sponsored a chunk of the participating teams but they’ve also assigned 12 German bloggers to welcome football fans to the host nation’s hustle and bustle.

Cases:

Adopt a German

The site features 12 German bloggers from cities all around the country.
In their roles as ambassadors, they will promote a modern and unexpected view of Germany while welcoming football fans to the many delights the host nation has to offer this summer.
The bloggers will prove their worth during a European tour: tonight partying at a German themed night in London’s East End, later interviewing sports celebrities such as Daniel Landzaat in Amsterdam and also trying to partake in a little kicking action themselves in Stockholm – the 12 unofficial ambassadors will tell tales of their frolics along the way.

Trend impact:

A number of World Cup sites have been released over the last several weeks, and many of them are all the same, with obligatory advergames and standard sports stuff. In this case, the connection with Puma is very minimal.

Links:
Adoptagerman

Reference:
Random Culture
PSFK

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