Trend: Lifestyle Traveling

Trend Description:
Several new innovative travel agencies are creating new experiences for their customers revolving around a lifestyle: be it food, fashion, nightlife or art.

Cases:

Paris – Chic Shopping Paris
Chic Shopping Paris is the brainchild of shopaholic & Francophile Rebecca Magniant (picture). Wanting to share her passion and insider tips with friends, she first swapped addresses with Foodoholic David Bizer. Not the two of them offer tours to sights which you can’t possibly find in a guide book. Individualized tours focus on secret addresses and shopping tips, helping visitors to discover their own Paris style

London – Karma Kabs
Karma Kabs was founded by the self-named lifestyle guru Tobias Moss. By bringing in some Ambassador cars from India which are decorated a la Bollywood with plastic flowers and disco balls, he started a special kind of limousine service. By know Moss and his crew, are well known in London’s scene, making their customers VIPs in nightclubs and bars. Motto: The journey is more important than the arrival. Go Karma.

American Dream Safari
American Dream Safari specializes on Blues-Tours through Memphis and the Mississippi. Goal is to explore the legend and myth of the southern culture. Customers are supposed to not only see famous location, picturesque spots and hear interesting stories, but also to feel the blues. “From time to time a soul needs to escape”, interested travelers can read on the website. “Just a wayfarer down the road. And remember, tourists come home with souvenirs. Explorers come home with stories.”

Trend Impact:
So far the travel agencies offering lifestyle tours are fairly small and independent. There are plenty of chances for corporations to hop on. Teaming up with an agency offering tours corresponding to the brand image of the corporation will add an interesting twist to customer relations.

Chic Shopping Paris
Karma Kabs
American Dream Safari

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