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Pervasive games extend the gaming experience to the physical world and allow gaming in the streets, offering a combination of tracking and location based interaction.
Trend Description:
We here at CScout are avid gamers. Fortunately we get to see the daylight quite a bit on our global scouting missions. Therefore, we love to hear about games that [...]
Forget about swimming or playing golf: While adults train their survival skills in camps with “Fear Factorâ€, parents are sending their kids to “Money Campâ€.
Trend Description:
Summer Camps were always big in the US, as were retreats for employees and managers. But it is not only about fun, recreation, and team-building anymore. Business people and [...]
Kiosks are becoming ever more interactive, catering to a variety of services and gadgets.
See our previous Trend: Interactive Kiosk
Update:
Especially in Asia, interactive Kiosks are used to provide entertainment content. Music companies in China make the biggest slice of their revenue by offering downloadable content to mobile subscribers. According to the market consultancy [...]
By partnering with other companies, hotels can offer their guest more than just a bed, jacuzzi and cable tv. While the hotels might win more guests, the companies can actually market their products.
See our previous Trend: Hotelroom-Boutique
Update:
W Hotel and Puma
Starting in the end of May 2006, W Hotels will be the exclusive [...]
Last year Deutsche Bank opened a futuristic pilot store, named “Q110″. The “Deutsche Bank der Zukunft†(German bank of the future) is located at famous Friedrichstrasse in Berlin.
CScout went to visit the innovative subsidiary. “I was positively impressedâ€, says CScout Managing Director Germany, Monty Metztger. “There were lots of innovative ideas. I can [...]
Consumer Generated Campaigns capitalize on the trend of consumers creating video content and now also advertising.
Trend Description
Throughout the past months we’ve reported on the trend of consumers creating content such as blogs, podcasts and sharing their self made video files on video portals such as You Tube and Google Video (see Viewer Generated Content) [...]
Puma Launches World Cup Blogs
Trend Description:
Puma’s involvement with this year’s World Cup is further testament to deliver a dual proposition of both performance and lifestyle. Not only have they sponsored a chunk of the participating teams but they’ve also assigned 12 German bloggers to welcome football fans to the host nation’s hustle and [...]
Trend Description:
Several new innovative travel agencies are creating new experiences for their customers revolving around a lifestyle: be it food, fashion, nightlife or art.
Cases:
Paris – Chic Shopping Paris
Chic Shopping Paris is the brainchild of shopaholic & Francophile Rebecca Magniant (picture). Wanting to share her passion and insider tips with friends, she [...]
