Trend: Celebrity Hosts

More and more celebrities are getting involved in the hotel- and hospitality industry, by opening their own – mostly very individualized - restaurants, bars, or motels.

There are lots of famous places in New York, famous for the scene, their interior, their food – but the number of places becoming famous because of their owner is growing. More and more celebrities tend to invest in the hotel- and hospitality industry. Although most of the stars are not immediately visible, the fans can feel their aura. In fact, most of the places are based on the stars personal idea of the perfect place - hospitality celebrity-style.

Cases:

Teany: Moby

Moby’s downtown eatery Teany is a vegetarian bistro in Manhattan’s Lower East Side. Most dishes are very affordable and cost around US$ 10. Another speciality is the eclectic tea-menue. The décor is modern and features a lime-green, white and yellow color scheme. There is a rule that the staff is not supposed to play Moby’s music. But Moby, who bartended at a place in Connecticut when he was younger, actually can be seen here.

Teany: 90 Rivington St., between Orchard and Ludlow streets on the Lower East Side; Phone: (212) 475-9190.

Nobu: Robert de Niro

Robert de Niro’s Nobu has the reputation of one of the best Japanese restaurants in New York City. It attracts the more prestigious crowd of the city and, although you probably won’t meet de Niro himself, there is a good chance to dine next to some kind of celebrity. The atmosphere is rustic but elegant. The average entrée costs over US$ 30.
Nobu: 105 Hudson Street, New York, New York 10013, Phone: (212) 219-0500

Lazy Meadow Motel: B52 singer Kate Pierson

After staying in all kind of hotels and motels all over the world, Kate Pierson opened her own place. With the Lazy Meadow Motel, close to Woodstock in upstate New York, the acclaimed singer of the legendary B 52’s, who always wanted to invest in real estate, fullfilled her dream of the perfect hangout. Retro-style kitchens, 70s design, and extra guest-rooms in Airstream trailers located in the beautiful Catskill mountains attract visitors of any age group. Kate Pierson lives close by.

Lazy Meadow Motel: 5191 Rt. 28, Mt. Tremper, NY 12457, Phone: (845) 688-7200

More:
Jay Z: 40/40: 6 W 25th St at 5th Avenue, New York, NY 10001, Phone: (212) 989-0040
Michael Jordan’s Steakhouse, 23 Vanderbilt Ave at East 43rd Street, New York, NY 10017, Phone: (212) 655-2300

Trend Impact:
So far, name branding was known as a strategy for big companies which used the name of the famous to market new products. Celebrities and stars tend to influence the style and taste of their followers. Now, celebrities are making use of this by themselves. First, they created clothing lines and perfumes, now they are creating their own spaces - so far mainly in the hotel and catering industry. But, maybe soon we will be able to move into some celebrity’s gated community or condominium.

Lazy Meadow Motel
Teany

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