Trend: Ozo Car

Meta Trend: Easy Ethics
Trend: Eco Luxury

Easy Ethics is a major trend which is changing the way companies think about their culture, products and the way they attract customers. In 2006 we will see a dramatic change in marketing communication supporting the trend of “Easy Ethics”. Eco Luxury is a subtrend of Easy Ethics which we recently discussed.

In New York two visionaires turned this trend into a business model: The Ozo Car Service. Jordan Harris and Roo Rogers, two lifelong friends that share strong social values, a concern for the environment and a passion for style and great design. Building on the success of Jordan’s “Green Car to the Red Carpet,” a campaign that convinced top Hollywood stars like Harrison Ford and Cameron Diaz to trade their stretch limos for hybrids, the two are committed to proving that style, sustainability and commerce can exist beautifully together.

Ozo Car Service

In an industry that has seen little in the way of innovation or excitement, OZOcar intends to shatter the mold by offering customers genuine style, service and sustainability. A fleet of eye-catching Toyota and Lexus vehicles, utilizing advanced hybrid engine technology and operated by stylish, specially trained drivers, will offer a welcome alternative to the everyday black car or yellow taxi cab.

In 2005 OZO Cars already expanded the fleet to over 30 hybrid cars. Passengers enjoy the luxury of an Apple iBook with high-speed wireless Internet access to enable customers to stay connected and productive during their journey. For relaxation you can listen to over 200 satellite radio-stations or enjoy one of the refeshments and amenities. Mainly companies use the innovative car service for their employees in the busy metropolis of New York.

“New Yorkers are smart and they deserve a smarter alternative,” says Founder Roo Rogers. “Our Cars are not only better for the environment, they are hip and fun and filled with added extras you can’t get with any other car service—it’s guilt free luxury.”

Trend impact:
OZO Car is a perfect example of the metatrend Easy Ethics. The market of eco-luxury and eco-products will gain in importance during the next months. We are excited to scout and report on more easy ethics and eco-luxury activities in the near future.

Links:
Ozo Car Service

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