Trend: Playful Training

There are more ways to make training sessions worth while instead of just renting exclusive centers and choosing exotic locations. The main idea is to keep the listeners interested by engaging them in surprising ways in playful training sessions.

Trend Description:
Playful training engages your employees or customers in new and innovative ways. Who would dare to just stand in front of an audience and do nothing but talk? In our day it takes a little more to catch the short attention span of most listeners. People do not only grow up watching fast-cut shows, they start going to music classes before they even celebrated their first birthday, are on stage in elementary school and study in multi-media classrooms. By adding elements of interactivity and playfullness training sessions are revitalizing the rusty routines.

Case:

The coffee company Illy paired up with the author and food expert David Rosengarten. In his play “28 seconds”, shown at exclusive Illy locations in New York City, coffee professionals learn in an interactive play about the differences of Arabica beans and French roast, the history of coffee and the mysterious story of Abyssinia, a woman who hijacks the whole class a couple of times, for example by offering them different kinds of coffee. The whole play actually lasts 90 minutes, while the title refers to the time it takes to make the perfect espresso.

Trend Impact:
Billions are spent to establish a new product on the market, to win new target groups or just keep the market-share. But what about in-depth information, information your staff should know off-hand. The secret of having successful employees is to keep them interested. Companies might start to look for new ways to playfully train and educate their employees and even customers without the usual spiel.

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