Trend: Take along Gardens
Written By Josefine Koehn on Wednesday, July 27, 2005 at 10:12 AM | In Marketing Trends, Lifestyle Trends, USA, Japan
Don’t get us wrong: we love skylines, no matter where they are, in Hong Kong, New York, Tokyo, or even in Frankfurt. We love the neon-lights at night, the busy streets, the excitement. But with all that man-made architecture around us, the stone and glass and sharp design, we really long for more “green”, something more natural. And we are not the only ones.
In New York the support of community gardens grows every year, although more and more of these little flowering corner-spots seem to have to disappear in favor of the citys building-plans. Recent statistics from Germany show that more and more people enjoy working in the garden, although many of the younger ones lack access to some kind of green space.

No wonder companies are starting to think of other solutions. For years some distributors deliver fresh organic greens to the doorsteps of their customers. But now they also came up with ways that enable the consumers to have their own little gardens wherever they go. One example are the “Gardens-in-a-Bag”. They are easy to grow by simply mixing the enclosed tin of seed right into the bag. You just have to add water and watch it grow. Available are organic herbs like basil, oregano or parsley, but also flowers, strawberries and mini-tomatoes.
Another way to take a garden along with you – or even send it to a loved on – are flowers in a can. Soil and seeds come vacuum-sealed and with detailed gardening tips on sunlight exposure, water volume, soil temperature and germinating time. Some companies even leave some space for you to leave a pleasant message on the package of your instant flower gift.
If you long for something more advanced, EcoSphere might be the right choice for you. EcoSphere is a totally enclosed ecosystem – a complete self-contained and self-sustaining miniature world encased in glass. Some contain just plants while some even include small fishes or other little animals.



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