Trend: OpenAd - Global Ideas Stock

Trading ideas online: that is the concept of OpenAd.net, the first global platform for the buying and selling of advertising, design and marketing service ideas. OpenAd.net enables the direct connection between the creators and buyers of ideas. Most of all, it allows agencies and creatives to showcase their unsold, rejected work.

The idea first occurred to the Swiss-based Vital Verlic, when his agency, Futura, was moving office. The number of unsold ideas made him wonder, if he ought to have a garage sale. That was ten years ago. Finally the internet made the realization of his idea possible and OpenAd.net was born.

Sellers simply enter their idea in the gallery or directly to any of the currently OpenPitches. Ideas can be entered in the form of sketches or finished works. Creatives simply define the idea, explain its message, set a price, and upload visuals. OpenAd.net representatives check grammar and spelling and send the idea to the OpenAd Academy where they decide if the idea will be accepted. If accepted, the idea is placed in the so-called OpenShow, where subscribers can browse and buy. Registration for sellers and the uploading of ideas is free. There is only a subscription charge for clients who use OpenAd.net to view and purchase ideas.

A number of companies already used OpenAd.net to invite creatives worldwide to come up with solutions for their marketing campaigns. The teen magazine Bliss awarded £500 for viral SMS ideas. Matador, an international tire and automotive brand, was looking for a new logo via OpenAd.net. One of the first successful pitches was for the Smart Forfour car launch (DaimlerChryslerOverseas), which generated an idea the client is now using in their campaign.

The Swiss-based shareholder’s company is not an online agency and plans on remaining an independent Internet platform.

OpenAd

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