Trend: MediaCasting

How will we consume entertainment & information content in the future?
Is the media behaviour changing?
Through the CScout Trendnetwork we have recognized three developments which might lead to a change in media consumption in the future:
- RSS Content Distribution
- Podcasting
- PSPCasting

The RSS stands for “Really Simple Syndication”. This technology provides an easy to use content distribution system for text, images, audio or video. On this basis there is a trend to distribute audio-content via RSS, called “Podcasting”. Since the launch of portable video systems like the Playstation Portable (PSP) people started to distribute video-content via RSS, called “PSPCasting”.

The PSP is already available in Japan and our colleagues at CScout Japan have discovered the first Podcasting and PSPcasting Station, called Tokyocalling. So when will MediaCasting hit Europe and what is it all about?

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What you need to know about MediaCasting

RSS Content Distribution
RSS is often used to provide items containing short descriptions of web content together with a link to the full version of the content. This information is delivered as an XML file called RSS feed, RSS stream, or RSS channel. An orange rectangle with the letters XML is often used as a link to a site’s RSS feed.
In 2004 and 2005, use of RSS spread to many major news organizations, including Reuters and the Associated Press, after several years of use by weblogs, technology publications and other early adopters. The first online news sites to use RSS feeds were recognized in June 2002. Under various usage agreements, providers allow other websites to incorporate their “syndicated” headline or headline-and-short-summary feeds.
RSS is widely used by the weblog community to share the latest entries’ headlines or their full text, and even attached multimedia files. The Potential of RSS was also discussed during the CScout TrendDay: Blogging.

A program known as a feed reader or aggregator can check RSS-enabled webpages on behalf of a user and display any updated articles that it finds. RSS saves users from having to repeatedly visit favorite websites to check for new content or be notified of updates via email. It is now very common to find RSS feeds on most major web sites, as well as many smaller ones.

Podcasting
“Podcasting” is a web-based broadcast medium. Audio files (most commonly in MP3 format) are made available online in a way that allows software to automatically detect the availability of new files (via RSS), and download the files for listening at the user’s convenience.

The word “podcasting” is a portmanteau of the words iPod and broadcasting. A podcast is like an audio magazine subscription: a subscriber receives regular audio programs delivered via the internet, and can listen to them at their leisure.
Podcasts differ from traditional internet audio in two important ways. In the past, listeners have had to either tune in to web radio on a schedule, or they have had to search for and download individual files from webpages. Podcasts are much easier to get. They can be listened to at any time because a copy is on the listener’s computer or portable music player (hence the “pod” in “podcasting”), and they are automatically delivered to subscribers, so no active downloading is required.

Podcasting differs from broadcasting and webcasting in how content is transmitted; instead of a central location streaming audio, listeners pull (download) the audio files automatically. Podcasts can include metadata, such as dates, titles, and descriptions. Another significant difference between podcasting and traditional methods of broadcasting is the egalitarian nature of podcasting. In most countries, the radio spectrum is heavily regulated and personal broadcast licenses are difficult or impossible to obtain. Podcasting allows individuals to easily transmit content worldwide.
Podcasting is functionally similar to the use of timeshift-capable digital video recorders (DVRs), such as TiVo, which let users record and store television programs for later viewing.

PSPCasting: Play Station Portable – Media Casting
The Team at CScout Japan already practising on PSP since the launch of the portable gaming console by SONY. But the portable device will not only be a game-station, it will be a media device for audio and video.

Due to a new software you are able to convert videos and put it directly on your PSP. It also works with RSS and provides an automatic converting function, so we call it “PSPCasting”.

PSP Video 9 is video conversion and management software for the Sony PSP. It is developed by Sajeeth Cherian who also developed the rather well-known bittorrent video distribution software, Videora.
PSP Video 9 has a killer feature when combined with Videora dubbed PSPcasting. PSP owners can download video (using RSS and BitTorrent), convert it to the Sony PSP format and copy it to the docked PSP all automatically.
As downloading files via bittorrent is often taking a long time this solution can run over night and the PSP is loaded with fresh media in the morning ready for the commute. PSP Video 9 is freeware and currently in beta.

If you want to know more about MediaCasting or future trends in Marketing, Technology or Lifestyle please feel free to contact us at munich (at) CScout.com

Videora 1.0 is the first version of our new personal video downloading program. Utilizing BitTorrent peer to peer technology and Really Simple Syndication (RSS) feeds, Videora automatically and intelligently finds and downloads video you want to watch. With easy to use features like Want Lists and Season Tickets you will be able to watch your favorite video, no matter where you are in the world. All you need to get started is a broadband internet connection and Windows.

PSP Video 9 is a free PSP video conversion and management application. It can convert regular PC video files (avi, mpeg, etc) into PSP video files, as well as manage/copy these PSP video files between your PC and PSP.
When combined with another application, Videora + PSP Video 9 form the first PSPcasting solution, allowing you to download, convert and copy video to your PSP, automatically using BitTorrent and RSS technology.

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