Participants at the TrendDay: Blogging

Blogging is shaping up to be one of the most important developments in media, public relations and marketing.

The management forum is designed to discuss the impact of Blogs on Marketing & Communication. You will get an overview of Blogging and experience insights about key success- and failure-factors.

Registered Participants: (04.03.2005)
- Bayerischer Rundfunk
- Burda Media
- BMW Group
- Fachhochschule München
- Nokia
- RedBull
- Stern
- Neon Magazin
- HypoVereinsbank
- Campus Verlag
- SevenOne Media
- Carat Expert
- Sueddeutsche.de
- face2net GmbH
- PM Magazin
- Berlin Online
- IM-BOOT Magazin
- SixApart
- econcon (PRBlogger.de)
- Marketing Club München
- Bayerische Landeszentrale für neue Medien
- etc. (more to come)

Topics:
- Blogs: Definitions, Facts & Figures.
- Citizen Journalism: How the traditional role of journalists is being usurped by bloggers.
- Corporate Blogging: How companies can use blogging as a new strategy for marketing & PR.
- Political Blogging: How politicians use blogs as an authentic and personal touch-point.
- Blogvertising: How blogging opens up new methods of advertising and marketing.

Speakers: Loic le Meur, SixApart – Paris == Gaby Darbyshire, Gawker Media – New York == Charlie Schick, Nokia == Thomas Burg, University Krems == Nico Lumma, Blogg.de == J. Wegner, Focus / Burda Media

To register please print out the Registration Form and
send it via fax to +49-(0)89-2322 5677.

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